Name it whatever you wish since this is for your eyes only. Step 2: Click on the left box the date below “New ad group”. On your Ads dashboard click on “Create ad”.Pinterest ads: How do you launch a dynamic retargeting? Target people based on their gender, age, countries/cities/metros they reside, language they speak, and devices used.Ĭhoose can choose where you want your ads to appear: home feed, search engine results, Related pins or all. Use keywords in Pinterest ads to target Pinners as they search on the platform. Select topics/categories that are in keeping with your ad by reaching Pinners with similar tastes. Reach new people who behave similarly to one of your existing audiences. Your Pinterest ads can target people from your customer lists, those who have visited your website and Pinners that have engaged with your content on Pinterest. What are the different ways to retarget with Pinterest Ads? For example you would need at least several hundred add to carts in order for this type of campaign to produce a solid ROI. You’ve met the necessary number of PageVisit and AddToCart events to make it viable.Your events are passing back the product ID event data, and the product IDs are being passed back are the same as the product IDs in your catalog.You’ve set up the Pinterest tag on your website and are tracking the following conversion events: Checkout, AddToCart and PageVisit.Your catalog is active with your products.What do you need to do before you run a Pinterest ads / dynamic retargeting campaign? That means people who have already visited your site or who have loaded items into their shopping carts but have not made a purchase yet. Pinterest Ads: What is a Pinterest Promoted Pins Dynamic Retargeting Campaign?ĭynamic retargeting Pinterest ads are ones where you are targeting people who have previously engaged with your product.
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