Under Armour was founded by Kevin Plank after his frustration as a football player on University of Maryland’s football team. Under Armour’s Journey to a Data Driven Company: With 2017 sales at $4.98bn and only up 3% over the year prior, will his bet pay off? His view was that data-driven technology would lead Under Armour to generate up to $7.5bn of revenue by fiscal year end 2018. In 2013, Kevin Plank, Founder and CEO of Under Armour, took a huge bet on the wearable technology and fitness tracking industry. This in-depth evaluation on sleep comprises the first scientific study powered by the Under Armour Connected Fitness platform and will help shape the brand's sleep products and UA Record user experience.If you thought Under Armour was solely a sports apparel company selling athletic gear and sneakers, then I would think again! Under Armour, the third largest sports retailer by sales, is leading among sports retailers in the digital fitness space. Under Armour has engaged a team of sleep experts at Johns Hopkins Medicine who are working to study the effectiveness of sustained patterns in improving overall sleep behaviors. In that announcement, they highlight the value of this collaboration: "Under Armour's science-backed approach to sleep and recovery is strengthened by a new collaboration with Johns Hopkins Medicine centered around tracking, understanding and analyzing sleep patterns. Under Armour also announced a new Sleep Recovery System in their UA Record app that tracks sleep (including monitoring with wearable devices), analyzes sleep quality, and provides custom coaching to improve sleep. Several research studies have also been undertaken, including a study focused on improving guidance related to sleep.Ĭlinicians from Johns Hopkins will "provide clinical and research-based guidance in four key pillars of health and wellness - sleep, fitness, activity and nutrition - to inform and empower Under Armour's connected fitness community," according to a press release. Since 2015, a panel of Johns Hopkins physicians have been providing input on Under Armour's connected fitness strategy.
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